Clinic Business Advice & Articles | Clinics Coach
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The money side of your clinic, in plain English

No jargon, no lectures. Real clinic maths on profit, pricing, marketing, hiring, no-shows and paying yourself properly. Written for clinic owners in Australia and New Zealand.

Start here · 10 min

The five numbers that decide whether your clinic pays you

Not fifteen metrics. Five. This is the tour I give every clinic owner I work with, in the order that actually makes sense.

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  1. Gross margin per treatment
  2. Net profit, not your bank balance
  3. What the clinic pays you
  4. Your weekly break-even line
  5. Client lifetime value
Pricing · 7 min

Your costs went up on 1 July. Did your prices?

Wages up 4.75%, payday super, consumables creeping. If your price list has not moved, you gave yourself a pay cut. How to check, and exactly what to say to clients.

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Allied Health · 8 min

How to choose an allied health business coach in Australia

Four kinds of coach, five questions to ask before you sign, and the one question that tells you whether the work will pay for itself.

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Owner's Pay · 5 min

How much should a clinic owner pay themselves?

Not whatever is left at the end of the month. Start with the minimum: what it would cost to hire someone to do your hours.

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Cash Flow · 6 min

Cancellations and no-shows? Take a deposit.

What an empty chair really costs you over a year, why chasing cards after the fact does not work, and the deposit process that fixes it in about a week.

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Clinic Numbers · 8 min

How to choose a clinic business coach in Australia

The five types of coach you'll meet, five questions to ask before you sign, and the red flags that should end the conversation.

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Clinic Cash Flow · 4 min

The EOFY Discount Hangover: full diary, empty bank account

June's sale was huge, July's bank account is empty. The prepaid cash trap explained, and why discounting blind is a pricing problem, not a marketing one.

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Clinic Numbers · 5 min

Fully booked but no profit? The clinic maths nobody shows you

Where the margin goes in a busy clinic, and the three levers that bring it back: repricing with maths, charging for empty chairs, and paying yourself first.

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Clinic Numbers · 6 min

When to hire staff in your clinic (and when not to)

Hiring feels like the obvious growth move. Here's the order of operations that protects you from the most expensive mistake clinic owners make.

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Mindset · 5 min

The Profitability Mindset: think like a successful clinic owner

Why some owners thrive while others barely survive, and the three mindset shifts that put you back in the driver's seat.

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Mindset · 4 min

The Razor-Edge Concept: one small shift can change everything

The difference between Olympic gold and last place was 0.13 seconds. In business it's the same: one sharp edge changes the whole result.

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Leadership · 4 min

The Six-Week Reset: reclaiming energy, focus and leadership

A confession about dropping the ball on my own routines, and the reset that fixes it. Your business will never outgrow your leadership.

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