No jargon, no lectures. Real clinic maths on profit, pricing, marketing, hiring, no-shows and paying yourself properly. Written for clinic owners in Australia and New Zealand.
Not fifteen metrics. Five. This is the tour I give every clinic owner I work with, in the order that actually makes sense.
Read the guide →Gross margin per treatment, net profit, and why the answer shifts by treatment. Plus why a 70 percent margin can still leave nothing in the bank.
Read the article → Pricing · 7 minConsumables, time, margin, GST, break-even. One facial costed end to end so you can do the rest of the menu this week.
Read the article → Cosmetic Clinics · 8 minTrue cost per unit, gross profit per hour, prescriber cost, your own time, and what a discount really gives away.
Read the article → Physiotherapy · 7 minRevenue per physio hour, utilisation, attendance to plan and cost per room hour. A full book measures demand, not margin.
Read the article → Pricing · 7 minWages up 4.75%, payday super, consumables creeping. If your price list has not moved, you gave yourself a pay cut. How to check, and exactly what to say to clients.
Read the article → Allied Health · 8 minFour kinds of coach, five questions to ask before you sign, and the one question that tells you whether the work will pay for itself.
Read the article → Owner's Pay · 5 minNot whatever is left at the end of the month. Start with the minimum: what it would cost to hire someone to do your hours.
Read the article → Cash Flow · 6 minWhat an empty chair really costs you over a year, why chasing cards after the fact does not work, and the deposit process that fixes it in about a week.
Read the article → Clinic Numbers · 8 minThe five types of coach you'll meet, five questions to ask before you sign, and the red flags that should end the conversation.
Read the article → Clinic Cash Flow · 4 minJune's sale was huge, July's bank account is empty. The prepaid cash trap explained, and why discounting blind is a pricing problem, not a marketing one.
Read the article → Clinic Numbers · 5 minWhere the margin goes in a busy clinic, and the three levers that bring it back: repricing with maths, charging for empty chairs, and paying yourself first.
Read the article → Clinic Numbers · 6 minHiring feels like the obvious growth move. Here's the order of operations that protects you from the most expensive mistake clinic owners make.
Read the article → Mindset · 5 minWhy some owners thrive while others barely survive, and the three mindset shifts that put you back in the driver's seat.
Read the article → Mindset · 4 minThe difference between Olympic gold and last place was 0.13 seconds. In business it's the same: one sharp edge changes the whole result.
Read the article → Leadership · 4 minA confession about dropping the ball on my own routines, and the reset that fixes it. Your business will never outgrow your leadership.
Read the article →New articles land regularly. The best way to catch them is to book a call or follow along on socials.